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Canada's legalization of single-game sports betting in 2021 has ignited a multi-billion dollar industry, fundamentally reshaping the intersection of sports, technology, and culture. Driven by Ontario's open market, a flood of international and domestic tech companies has launched sophisticated mobile platforms, creating a new economic sector while generating significant tax revenue. However, this rapid growth brings challenges. The pervasive advertising and 24/7 access to betting raise critical questions about responsible gaming, consumer protection, and the very nature of sports fandom, prompting a nationwide conversation about regulation and social impact.